Intercard, the world leader in cashless technology for the amusement industry, will exhibit at the cinema industry’s CinemaCon 2022 at Caesar’s Palace in Las Vegas from April 26-28. Bill Allen, Intercard North America sales manager, will be at booth 221J to showcase Intercard’s cashless payment systems for use in cinemas.
Featured this year is Intercard’s sales-boosting E-commerce platform that allows guests to pay for arcade play cards and other attractions from a computer or mobile device before going to the cinema. On arrival the guest can redeem the advance order at an unattended kiosk, saving them time and cutting labor costs for the operator.“
E-commerce is the future for the cinema industry as operators combine movies with arcade games, laser tag and other attractions to attract more guests and increase revenues,” says Allen. “The Intercard E-commerce platform makes it easy to sell to guests from the convenience of their homes and pre-sales encourage higher spending at your venue.”
Cinergy is one influential exhibitor that uses Intercard’s versatile and integrated system. “Cashless makes the experience that the guest has within our facility so much more streamlined,” says Darek Heath, COO of Cinergy. “It lets them spend money when and where they want to … as quickly possible without having another transaction.”
CinemaCon attracts more than 7,500 motion picture professionals from all facets of the industry – from exhibition and distribution to the equipment and concession areas – all on hand to celebrate the movie-going experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon helps jumpstart the excitement and buzz that powers the box office.