Impulse Margarita is a Hit at IAAPA Party

The Family Fiesta, Intercard’s annual IAAPA Expo kick-off party brought together more than 300 members of the company’s global family of customers, staff and industry colleagues for an evening of fun on November 19, 2019. Guests came from as far away as Asia, Australia, the Middle East and South America to Rocco’s Tacos in Orlando, Florida’s upscale Dr. Phillips entertainment district. The private party overlooking Little Sand Lake was buzzing with a VIP crowd until late in the evening.

“Welcoming more than 300 guests to the annual Intercard IAAPA party on November 19 are (l-r) Lynda Brotherton, CEO Scott Sherrod, Rhonda Stevens and Alicia Pulliam-Visor. Cheers!”

Intercard staff and guests toasted the IAAPA Expo introduction of the new iReader Impulse with the Impulse margarita, a special cocktail created by the bartenders at Rocco’s Tacos. Many margaritas were consumed, along with beer and wine and a lavish Mexican taco and guacamole buffet. An outside patio featured an elaborate Middle Eastern-style shisha (hookah) lounge with entertainment provided by several professional belly dancers.

“The Intercard Family Fiesta is a popular stop on the IAAPA party circuit,” says Lynda Brotherton, global marketing director for Intercard. “and great way to reunite with our global family of customers, staff and industry colleagues before the Expo gets going. Our Impulse margarita and new iReader Impulse generated a lot of interest at IAAPA. We had numerous pre-orders for the iReader Impulse , which will be available early in 2020. In the meantime we have released the recipe for the Impulse margarita so that people who couldn’t make it to the party can enjoy it.”

For those who want to enjoy an Impulse margarita during the holiday season (or anytime) here is the recipe:


½ oz Triple Sec

1 ¼ oz Pama pomegranate liqueur

1 ¼ oz Cuervo Tradicional Silver tequila

3 oz sour/margarita mix

Shake with ice and strain into glass over ice. Cheers!

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