Second Installation for UltraStar Multi-tainment Centers

Intercard has completed a second installation for UltraStar Multi-tainment. The growing chain of UltraStar centers offers one stop, non-stop entertainment for visitors to several casino resorts in Arizona and North Carolina.

The newest UltraStar is located at Harrah’s Cherokee Valley River Casino & Hotel in Murphy, North Carolina. The 41,000 square foot center includes 16 lanes of bowling, an arcade, a restaurant, a sports lounge and private party rooms. The 2,000 square foot arcade features 25 of the latest games and a cashless redemption center serviced by Intercard technology.

In 2017 Intercard installed its technology in a similar UltraStar center at Harrah’s Cherokee Casino Resort in Cherokee, North Carolina. “Intercard’s equipment has been very reliable, the kiosk interfaces work very well and have been easy for the team,” says Adam Saks, president and COO of UltraStar Multi-tainment Centers.  Saks also said that customer service was a big factor in choosing Intercard.

UltraStar hopes to open as many as eight additional Multi-tainment Centers at casino resorts and entertainment developments across the country in the next few years. “Multiple venues of entertainment all under one roof is what people are looking for right now,” says Saks.

“Family members of all ages will enjoy the arcade,” says Jason Mitchell, North America sales for Intercard. “Intercard’s technology powers the center’s Starcard, which makes it easy to play games and collect points to use at the redemption center for some great prizes.”

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