Bill Allen on Marketing Laser Tag

Bill Allen, Intercard’s manager of North America sales, was a featured speaker at the Fall LASERTRON Entertainment Center Conference in Buffalo, New York

Bill Allen gets serious about marketing on stage at the Fall Lasertron conference. (Photo: Intercard)
Bill gets less serious after class. Here he shares a relaxing moment with Intercard customer AC Patel (l,) owner of Kingston Lanes FEC in Kingston, NY. (Photo: Intercard)

on September 11-12, 2018. Bill discussed how to develop a marketing action plan that will drive customers to a lasertag center, entice them to spend more while there and then bring them back.

The conference featured industry experts who provided LASERTRON customers and prospects with important information on what’s new and changing in the laser tag industry. “It was a great opportunity to learn more about managing and operating a laser tag attraction,” says Bill.


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