Intercard Adds SAX PR/Marketing to Its Global Team

Intercard has retained SAX PR/Marketing as its public relations counsel. Agency principal Robert Sax is an experienced communications strategist, publicist and writer with a specialty in the FEC industry. He will support Intercard marketing director Lynda Brotherton and her team as the company continues to expand its global business in debit card technology.

Robert writes regularly on business trends, technology and personalities in the FEC industry. He has contributed to major industry trade publications and is a member of the International Bowling Media Association. Robert was born in Toronto, Canada, the home of five-pin bowling, and lives in Los Angeles.

“Robert Sax has worked with many thought leaders in the FEC and bowling industries,” said Scott Sherrod, CEO of Intercard. “As Intercard continues to grow its business world-wide, he will help us tell the great stories behind our market-leading products and services.”

Outside the FEC industry Robert has worked with such leading brands as Disney Consumer Products, Avery Dennison Office Products and the XPRIZE Foundation. He has spoken on marketing and public relations at the Business Technology Center of Los Angeles County, USC’s Marshall Center for Technology Commercialization and UCLA Extension.

About SAX PR/Marketing

Robert Sax learned how to tell stories in Hollywood, where story is everything. He founded SAX PR/Marketing after a career as a feature film producer, story editor and screenwriter. He has provided marketing copy, public relations counsel and editorial services to bowling and FEC proprietors, suppliers and industry consultants, as well as consumer products manufacturers, non-profit groups, technology companies, entertainment studios and thought leaders. You can learn more about Robert at www.saxpr.net.