Intercard, Inc., a leader in cash management solutions for the amusement and casino industries, recently hired Lynda Brotherton as marketing director.
Brotherton will manage Intercard’s branding, advertising, PR, web content and sales materials, while supporting the company’s sales managers operating in six continents. She will report to Intercard CEO Scott Sherrod.
Brotherton brings a wealth of business and communications experience to the position, as well as personal experience in the Middle East, where today Intercard plays a key role in the region’s tremendous growth of amusement businesses. Brotherton attended The American University in Cairo, Egypt. Most recently she was an executive producer at Avatar Studios in St. Louis, and continues to serve as a political commentator for “The Allman Report” on KDNL-ABC30 TV in St. Louis. As a political operative, she earned a reputation as a connector, building strong relationships across the state on both sides of the aisle. Her proven experience as a skilled communicator both in front of and behind the camera helped her raise more than $15 million dollars in the state of Missouri for various political candidates and campaigns, businesses, and nonprofit organizations. She served as state director for March of Dimes in Missouri. In addition to The American University in Cairo, Brotherton attended The University of New Mexico where she earned a degree in television journalism.
“Our international sales team has been doing a great job widening the Intercard footprint outside North America,” said Sherrod. “By bringing Lynda to the team, we add more international perspective to our marketing efforts, as well as a proven spokesperson and business manager.”
Since 1979, Intercard, Inc., based in St. Louis, Mo., has provided market-leading, stored value card systems for the casino and amusement industry, and other applications in North America, Asia, Europe, the Middle East, Africa, South America and Australia. Millions of cards, and thousands of readers and hundreds of systems later, Intercard Inc. continues to provide the best systems available to clients all over the world.